$48 at AmazonSave StorySave this storySave StorySave this storyTL;DR: What it is: A facial serum made with retinol What it does: Smooths fine lines and minimizes the appearance of pores Who it’s for: All skin…
2 mins read Photo: Getty ImagesSave StorySave this storySave StorySave this storyIf seeing seemingly perfect celebrities on your Instagram and TikTok feeds make you contemplate cosmetic procedures, you're definitely not alone. In fact, the algorithm has an impact…
3 mins read Getty ImagesSave StorySave this storySave StorySave this story"She was working in a family boutique in Calabasas" doesn't have the same ring to it as “working in a bridal shop in Flushing, Queens," but Kim Kardashian's…
2 mins read Photo: Adobe StockSave StorySave this storySave StorySave this storyIn the early aughts, the beauty aisle doubled as a dessert menu. Bath & Body Works was churning out frosting-inspired mists, Lancôme’s Marshmallow Juicy Tube lip glosses…
9 mins read Courtesy of @studs and @livebytheswordtattooSave StorySave this storySave StorySave this storyIf 2026 is 2016 all over again, the spontaneous girl who’s been dormant in me for a decade couldn’t be more thrilled. I’ll set the…
10 mins read Collage: Paula Balondo; Source images: Courtesy of brands, Allure editorsSave StorySave this storySave StorySave this storyThe best drugstore shampoos have been a trending beauty topic since they blew up our For You pages last year, and…
18 mins read Save StorySave this storySave StorySave this storyHumans have an inherent proclivity toward forbidden fruit. Late party nights ahead of early days, that gratuitous last pour of wine, toxic situationships you know will never go anywhere.…
7 mins read Collage: Paula Balondo; Source images: Courtesy of brands, Allure editorsSave StorySave this storySave StorySave this storyAddressing and mending brittle strands requires lathering up with the best shampoos and conditioners for dry hair. After all, there are…
20 mins read PhotoAlto/Frederic Cirou/Getty ImagesSave StorySave this storySave StorySave this storyIf your scalp’s been bugging you with that all-day discomfort, the best shampoos for itchy scalps can offer a temporary respite while you figure out the cause—which…
18 mins read Photo: Getty ImagesSave StorySave this storySave StorySave this storyWhen we saw that Demi Lovato attended the premiere of Paris Hilton's new documentary, Infinite Icon: A Visual Memoir, we knew she must have been wearing an…
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